Categories
A separate entry fee is required for each category in which a commercial is entered.
Campaign entries are two or three spots from the same campaign. The two or three spots entered in this category correspond to one Campaign entry.
Commercials entered in the Show are limited to two (2) minutes in length.
If you need further clarification, please call the AICP National Office at 212-929-3000.
A single commercial may be entered in any or all of these categories. Commercials must have first aired in any motion image media during the following eligibility dates.
March 8, 2010 - February 27, 2011 - Deadline March 4, 2011
Technique
01 Visual Style - The director's use of visual elements: set design, location, art direction, styling, and cinematography.
02 Performance/Dialogue - The casting and direction of an actor.
03 Humor - Use of comedic writing, performances, and visuals.
04 Direction - The director's contribution, encompassing all areas of craft, in bringing imagination, innovation and vision to an idea.
05 Cinematography - The director of photography's mastery of technique and unique visual style which complements the concept; may include Tabletop.
06 Animation - Use of animation. May have been produced by, but not limited to CGI/3D, 2D, cel, mixed media, pixellation, photomontage, and stop motion (including clay animation). When entering this category, you must also submit one of the following: a "making of" video (2 minutes or under), a written description in the form of a PDF or you may add comments and create a storyboard using Nice View. (We reserve the right to edit comments for appropriateness and length).
07 Editorial - The editor's contribution to the overall feeling/tone and effectiveness of the commercial.
08 Design - Excellence in design whether achieved graphically or practically, including but not limited to graphic design, type design, motion graphics and illustration. When entering this category, you must also submit one of the following: a "making of" video (2 minutes or under), a written description in the form of a PDF or you may add comments and create a storyboard using Nice View. (We reserve the right to edit comments for appropriateness and length).
09 Visual Effects - The creation and seamless integration of unique visual elements, including but not limited to photorealism, whether achieved in camera or in post. When entering this category, you must also submit one of the following: a "making of" video (2 minutes or under), a written description in the form of a PDF or you may add comments and create a storyboard using Nice View. (We reserve the right to edit comments for appropriateness and length).
10 Original Music - The original score, jingle, or musical soundtrack.
11 Sound Design - The inventive and artistic use of sound effects, voices, and/or music elements to match and heighten the visual images.
12 Musical Arrangement - A uniquely creative arrangement or adaptation of a pre-existing musical work with or without lyrics, and arranged and recorded as "original" for this commercial.
13 Production - Acknowledging complexities of ambitious yet seemingly effortless executions by the production team as a whole.
14 Production Design - The originality and style of set design/art direction, location dressing, and wardrobe.
Concept
15 Agency Art Direction - Originality in concept and visual style.
16 Copywriting - Originality in concept and language.
Specialty
A single commercial may be entered in only one of these categories.
17 Public Service Announcement - Commercials produced for non-profit or governmental agencies to disseminate information or promote services which serve the public interest. No commercial products, services or corporate names may be referenced or shown in PSAs. PSAs may not be entered in the Low Budget category.
18 Low Budget - Work produced for $75,000 or less (including production, post production, music, and talent). Does not include Public Service Announcements.
19 Spec Spot - Cannot have aired. Directors' cuts of existing or aired spots are not eligible. Must have been produced within eligibility dates (March 8, 2010 - February 27, 2011 ).
20 Student Commercial - Cannot have aired. Must have been produced in conjunction with a school course at an accredited university (not a continuing education style course), for an actual product or cause. If work is selected, an instructor's signature will be required. Work entered in this category cannot be entered in any other category, and must have been produced within eligibility dates (March 8, 2010 - February 27, 2011 - Student commercials will not be accepted past the deadline of March 4).
Overall Excellence
21 Advertising Excellence/Single Commercial - Exemplifies outstanding quality in all categories of concept and execution. May have aired on any screen.
22 Advertising Excellence/Campaign - Two or Three commercials in a campaign for the same brand or product which exemplify outstanding quality in all categories of concept and execution. May have aired on any screen.
23 Advertising Excellence/International - May have aired on any screen outside the United States and been produced by a production company based outside the U.S. Spots in a language other than English must be subtitled in English or alternatively must be accompanied by a typed English translation.
Next
The Next Awards recognize the honorees of the AICP Show's Next categories. Next was created to reward outstanding multidimensional, channel agnostic brand promotions that appear in the moving image. The honored campaigns and single executions are on the leading edge of harnessing all types of media and technology to communicate the marketer's message. All work for the next categories may be produced and aired globally.
24 Integrated Campaign - Innovative brand promotion through the use of motion images across all media. Material produced and aired anywhere in the world that exemplifies outstanding quality in all categories of concept and execution. All work must have been commissioned by a client and aired on commercial media. Honorees must be prepared to present their winning campaigns in a special presentation at MoMA in New York. There is no limit on running time for this category.
25 Experiential - Brand promotion in the moving image created for air in display media, including (but not limited to) kiosks, crowd sourcing, flash mobs, billboards, mobile phones, in-store, place-based, and installations.
26 Viral/Web Film - Promotion for a brand commissioned by a client, having its first original airing via the Internet. There is no limit on running time, and it may have aired anywhere in the world.
27 Website/Microsite - This category honors promotion for a brand via a website or dedicated microsite. The site must contain motion picture imagery, and be commissioned by a client.
28 Product Integration - This category honors brands which are successfully integrated into entertainment properties. Media includes: mobile phones, gaming, television, and film.
29 Apps - This category honors innovative branded applications for computers and mobile devices commissioned by a client.
CREDITS
Credits must be submitted for each spot entered. Six (6) credits are mandatory. A list of additional credits is provided if the entered spot(s) is selected for final judging. By agreeing to our terms and conditions, you are confirming that the credits and airdate you have provided are accurate.
