Eligibility Requirements & Entry Fees
Commercials must have first aired between:
March 8, 2010 - February 27, 2011
Airing is defined as commercial release, commissioned by a client, for television, theater, the Internet, mobile phone, or any other medium able to deliver motion picture imagery.
Commercials as aired are limited to no more than 2 minutes. Cut down versions are not eligible. Exceptions are the Next categories, which have no running time limit.
Directors' cuts and unaired versions of existing aired commercials will be disqualified.
Entries may be submitted by production companies, agencies, advertisers or any individual or firm engaged in the creation of commercials or elements of commercials.
Exceptions to the airing requirements are the Student Commercial and Spec Spot categories, which must have been produced during the eligibility period and cannot have aired.
- Only commercials aired in the United States or produced from the U.S. office of a production company for an international market are eligible for entry
- Commercials entered in the Next categories may have been produced and aired anywhere in the world.
- Only Commercials produced by a production company not located in the U.S., and airing outside of the U.S. may be entered in Advertising Excellence/ International.
- Commercials for air internationally are eligible for entry in the craft categories (Animation, Visual Effects, Editorial, Design, Original Music, Sound Design, Musical Arrangement) if the craft was done at a company office located in the U.S. - e.g. the music for an international spot was composed by a New York-based music company.
Entry Fees
Deadlines for entries and payment are :
March 4, 2011 (For work airing March 8, 2010 to February 27, 2011)
Please finalize your entries for the submission deadline by midnight Pacific standard time (PST) on March 4th. Entries finalized at 12:01 am (PST) March 5th or thereafter will be subject to late fees. Late fees will not be waived. There are no exceptions. Late fees will also be applied to late payments.
Please send one check payable in US dollars, for the total amount of the entry fees. Entry fees may be paid online by credit card, and will be assessed a 3.25% processing fee. For international entrants wishing to pay via wire transfer, please call (212) 929-3000 for details.
Checks should be made payable to the AICP Show and sent along with a copy of your invoice to:
AICP Show
3 West 18th St., 5th floor
New York, NY 10011
Telephone: (212) 929-3000
Fax: (212) 929-3359
Entry fees are as follows:
A single entry, including the single categories in Next: $175
A campaign entry (Campaign category only -- 2 or 3 spots): $325
A Next Integrated Campaign entry: $325
Entries in the Student Commercial category will be accepted without an entry fee. No late entries will be accepted after the deadline of March 4th. No exceptions.
Entries will not be accepted after the deadlines without confirmation from AICP. To request an extension, click here
Late entries are assessed a $75 processing fee per entry (i.e., late fees are $250 per single entry; $400 per campaign entry).
Entry fees are non-refundable. AICP is not responsible for incorrect or incomplete entries.
Judging Procedures
The jury will consist of members of the AICP, advertising professionals and crafts experts. Jury members are prohibited from voting on their own work. Individual juries will be assembled for each category.
A Curatorial Committee is assembled to review the judging results, and at its discretion may limit or eliminate recognition of any category in which entries are not consistent with the standards of quality that the Show requires. Up to three top choices in each category will be included in the AICP Show, with the exception of the Advertising Excellence/Single and Advertising Excellence/Campaign categories, which have only one honoree.
Notification of Finalists
The finalists selected for the Show will be notified of their status, and will be required to provide the honored entry on a data-DVD at their own expense. Only the person identified as the entrant will be contacted with the results.
Following the June debut, entrants whose spots are chosen for exhibition in the Show will receive certificates announcing their place in the film archives of The Museum of Modern Art.
