Next Categories

The Next Awards recognize the honorees of the AICP Show's Next categories. Next was created to reward outstanding multidimensional, channel agnostic brand promotions that appear in the moving image. The honored campaigns and single executions are on the leading edge of harnessing all types of media and technology to communicate the marketer's message. All work for the next categories may be produced and aired globally. There are six Next categories: Integrated Campaign; Experiential; Viral/Web Film; Website/Microsite; Product Integration; and Apps.


Next Integrated Campaign
Next Experiential
Next Web/Viral Film
Next Website/Microsite